[Doritos] New “Deep Taco Flavor” has “super delicious” and “rich taste.”

When do you usually eat snacks? There are various times, such as a snack at 3 o’clock or during a break at work, but this time we would like to introduce a new product from Doritos that is perfect for “late night.”

Doritos LATE NIGHT Deep Taco Flavor

On Monday, July 15, 2024, Japan Frito-Lay launched a new flavor “Doritos LATE NIGHT Deep Taco Flavor” (estimated price: around 183 yen including tax), which has a captivating deep flavor that enhances the late night, at convenience stores in advance.
*The product will go on sale at stores other than convenience stores on Monday, August 26, 2024.

ドリトス LATE NIGHT ディープ・タコス味

This product is a “Doritos” inspired by tacos, which are meat with plenty of cheese and spices, that you would want to eat with a drink during the late night (LATE NIGHT) time. The use of cumin, an essential spice in Mexican cuisine, gives the product a subtle deep aroma.

Product Overview

  • Product Name: Doritos LATE NIGHT Deep Taco Flavor
  • estimated price: around 183 yen including tax
  • Release Date: Convenience stores: Monday, July 15, 2024; Non-convenience stores: Monday, August 26, 2024
  • Sales Area: nationwide
  • Net weight: 55g
  • Nutrition Facts: Energy 278kcal, Protein 3.9g, Fat 13.6g, Carbohydrate 35.1g, Salt equivalent 0.9g
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Aromatic “Doritos”

The back of the package says “Deep Taco Flavor for a Late-Night Cheerfulness” and “Doritos is the World’s #1 Brand of Tortilla Chips.”

ドリトス LATE NIGHT ディープ・タコス味
ドリトス LATE NIGHT ディープ・タコス味
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I took out the entire contents, which weighs 55 grams, and it seems like just the right amount for a late-night snack.

ドリトス LATE NIGHT ディープ・タコス味
ドリトス LATE NIGHT ディープ・タコス味

The crispy, light texture and savory taste typical of corn snacks are the same as the standard “Doritos.” However, the flavors may seem similar but are actually quite different. The moment you eat it, the aroma of the spices spreads out, followed by the flavor of the meat and the richness of the cheese, making it very tasty.

ドリトス LATE NIGHT ディープ・タコス味

The standard Mexican Taco Flavor features a strong flavor with lime and tomato, while the LATE NIGHT Deep Taco Flavor is a “Doritos” that lets you enjoy the spice aroma. It’s not heavily seasoned but has a sense of depth with a perfect combination of flavor and aroma.

Reviews on social media?

We looked into social media reviews about the product and found the following comments.

  • “It’s super delicious.”
  • “It has a deep flavor.”
  • “I eat it late at night.”
  • “It’s tasty without any strange sweetness or sourness.”

Summary

Doritos LATE NIGHT Deep Taco Flavor is the perfect accompaniment to a refreshing drink like beer or cola. How about having one for your late night snack time?

reference: PR TIMES

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